ADHD PERFORMANCE COACHING

Tailored ADHD & Executive Function Coaching for Traders & Technologists. Build strategies to leverage your ADHD strengths.

Hi, I am Cameron, a certified ADHD Coach

As a highly qualified ADHD Coach with extensive experience of working with neurodivergent individuals, I draw upon both my professional experience and personal insight in my work. For over a decade I worked within the trading industry, working with some of the sharpest minds around, operating in high-performing, high pressure environments. Despite my outward success, internally I often felt like I was running uphill, which eventually led to a burnout from which came a life-changing ADHD diagnosis in my mid-thirties.

It was through coaching that I learnt how to understand my ADHD, transforming it from a limitation into an asset, full of opportunity. Today, I am passionate about helping others to do the same, as I understand the challenges and unique experiences of being an adult with ADHD, as I have walked that path myself.

Through a combination of ADHD-specific training, proven coaching methods and my own personal insights, together we’ll redefine your limiting beliefs, explore your potential and transform your ADHD into a powerful asset.


The privilege of a lifetime is to become who you truly are” – Carl Jung

What is ADHD Coaching?

ADHD Coaching is a personalised, supportive process to help individuals with ADHD understand and start working with their unique brain wiring. Following a neuroscience-backed framework, coaching focuses on building clarity, awareness and actionable strategies to help manage ADHD-related challenges, including a lack of focus and motivation, procrastination and overwhelm. Supported by those who are qualified in working with neurodivergent brains, ADHD coaching empowers individuals to understand their ADHD, explore their authentic selves and find their true potential, learning to work with their brain and not against it.

Some of the ways in which ADHD Coaching can help you…

Understand your ADHD

Learn the neuroscience behind ADHD and how it impacts you, and begin viewing your symptoms and behaviours through that lens, with more self compassion.

Improve productivity

Learn actionable ADHD-friendly strategies to hack your dopamine to improve organisation, prioritisation and productivity.

Regain focus

Break free from procrastination and other subconscious coping mechanisms. Learn how to reframe limiting beliefs and hone your motivation.

Emotional Regulation

Coaching goes beyond daily productivity. Learn how to embrace your ADHD, reducing overwhelm and emotional disregulation.

FAQs about adhd coaching

Having ADHD can be exhausting. Often we know what we need to do but for reasons we cannot explain, we are unable to get our brain into gear.

Whilst a diagnosis can give us an explanation, it doesn’t necessarily give us the answers. If anything, things can become more difficult.

ADHD Coaching helps us to actually do something with this information. It’s a process done through a specific lens, supporting people to understand what ADHD means for them, how to overcome the unique challenges it presents and uncover the strengths kept hidden through masking.

In contrast to ‘traditional’ executive coaching, an ADHD coach understands the neurobiology at the root of behaviour patterns. Armed with that knowledge, an ADHD Coach can help individuals navigate the daily challenges caused by their symptoms, where neurotypical methods have often failed. (No amount of productivity workshops or Franklin Covey books are going to change our brain’s wiring.)

Whereas neurotypical coaching usually places the responsibility on the client to set the agenda for the session, I have been trained in and coach using the ADHD Works Executive Functioning Coaching Framework™; a neuroscience-backed framework that focuses on strengthening executive functioning skills, which can be developmentally delayed by up to 30% in people with ADHD.

ADHD coaching doesn’t ‘fix’ ADHD, because there’s nothing to be fixed! However coaching does arm you with the understanding and tools to develop the environment where you can best thrive, implement sustainable changes and go on to achieve your goals.

ADHD Coaching is not therapy. Therapy focuses on your past and the subsequent emotions attached to it, in order to manage the present. Coaching looks at the present to build tools to manage the future and is primarily focused on resolving challenges and goals in the ‘here and now.’

It’s true that ADHD Coaching dives deeper into our psyche than traditional coaching methods, but the focus remains on building skills and strategies rather than unpacking the past.

That said, therapy and coaching compliment each other powerfully and I highly recommend therapy for those who have been diagnosed with ADHD later in life. I have found Cognitive Behavioural Therapy (CBT) effective to reframe some of the more ingrained thought patterns I built up before my diagnosis.

Not at all. Often clients approach coaches to help them navigate getting an ADHD diagnosis. Sadly waiting lists in Europe can now range from 6-24 months.

For many, they are already aware that they are struggling and may have self-diagnosed themselves. They don’t wish to sit and wait for an official diagnosis before making positive changes. I fully support that, and in some ways, wish I had done so sooner myself.

Many coaches now offer online tests for an ADHD diagnosis. Personally, I am skeptical that a short, online survey can ever be accurate (My diagnosis with a qualified psychologist took place over 3 days) and I would advocate to get a formal diagnosis, as I felt that the certainty brought security. I appreciate that not everybody has that luxury, and whilst I cannot diagnose, I am always happy to have an intro call with anyone exploring whether they have ADHD.

Like the wider coaching industry, there is currently not a regulating body to certify ADHD Coaches. That is beginning to change, particularly in the US, where some of the larger institutions have laid out robust criteria for qualification.

After much research I chose to train with ADHD Works. Not only were they the only course in the UK certified with the CPD (Continued Professional Development accreditation body) but they offered a comprehensive training programme spanning a number of months and with the requirement to complete meaningful practise sessions.

In my opinion, a weekend programme, even with reputable university, doesn’t cut it. Similarly, I am personally cautious of coaches – however experienced they may be – who offer ADHD coaching as one of their many other neurotypical offerings. ADHD is a complex neurodevelopmental condition, which shows up differently in each individual. To that end, alongside my coaching qualification, I also studied a Psychology course through the University of Oxford, as I felt it important to fully understand the neuroscience behind ADHD.

I want to be direct here, ADHD Coaching can be confronting and it’s impact is directly correlated to your willingness to lean in to the vulnerability and discomfort. To quote Leland Val Van De Wall: “The degree to which a person can grow is directly proportional to the amount of truth they can accept about themself without running away.”

I found – and I hope for you too – that having a coach who understands and knows what you are going through is a source of comfort and safety.

In terms of measuring success, this depends from client to client. ADHD shows up differently in each of us – none of us ADHDers are the same.

Ultimately, success to me as a coach is happiness. When a client’s ADHD no longer frames their view of who they are and instead they embrace the qualities it has offered them. That they now possess a sense of agency that they continue to explore their own potential.

Ultimately, my job as a coach is to make my role as your coach redundant.

Yes, I do! If you live in the UK then you – or your employer – can apply for a UK Government grant to pay for the cost of your ADHD coaching with me. You can read more on the grant and the application process in the guide I have put together HERE.

When we first meet, we’ll just have a chat and get to know each other. We’ll explore your challenges and what brought you to coaching, as well as your goals & what you want to get out of coaching. The important take away for you, is whether you feel the connection between us is the right one for you.

For people new to coaching, it may be the first time they have opened up about this topic. Doing so can sometimes feel daunting and leave you feeling vulnerable. These feelings are natural and to be expected. However, these feelings are also why, for coaching to be effective, it is vital that you feel a strong sense of connection, trust, and understanding between you and your coach.

If you don’t feel understood or have a sense of trust for your coach, then its unlikely that working together would be productive. Coaching is a very personal journey and it requires the right person to be next to you as you take it, in order to get the most out of coaching.

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